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10 most important google ranking factors in 2019

10 most important google ranking factors in 2019

10 most important google ranking factors in 2019

10 most important google ranking factors in 2019 

SEO requirements vary, and with the latest developments it can be difficult to maintain. But if you want your site to get traffic, you should know.

Well-optimized sites get more traffic over time, and this means more leads and sales. Without SEO, explorers will not be able to find your site, and all your efforts will be for nothing. 😭

In this guide, we are going to hare those essential SEO ranking factors that you need to dominate search. By the end of this post, you will have a well-optimized site that brings you more business.

If you want to leave ahead of SEO ranking factors, then we have created this table of the most useful material for you:

What are the most important SEO ranking factors?

A safe and easy website

Page Speed ​​(with mobile page speed)

Mobile Friendship

Domain age, URL, and authorization

Custom content

Technical seo

User experience (rankbrain)


social cues

Real business information

Before we get details of each ranking factor, let us focus on the basics of how search engine rankings work.

Understanding SEO, or "How do I rank higher on Google?"

Many people wonder how Google Ranking works, so before we join genuine search engine ranking factors, let's start by answering some basic questions about the SEO of most people.

What is "Ranking" in SEO?

As you know, SEO stands for search engine optimization, which means that web page is better for search engine rankings, but how does it actually work?

Let's break it

In SEO, Ranking refers to the position of your content on search engine results pages (SERPs).

1 ranking means that when people search for a particular term, then your web page is the first result (apart from the promoted results, snippets, and answer boxes, which we will talk later in this guide).

Appearing in top 3 results is excellent because almost any click on any search results page leads to those positions.

It is also useful to appear on the first page, within the top 10 results. That's because 95% of people never get ahead of the first page.

What does Google look at SEO?

Google's stated objective is to "organize the world's information and make it universally accessible and useful". Distributing relevant search results is a big part of it. Here's how they work:

First of all, Google's search bots (pieces of automated software called "Spider") crawl the web ... in fact it means they go to web pages.

Second, they add and index the pages that are properly optimized and crawled in Google's index.

Third, when people search for Google, it suggests that these are the most appropriate results based on the search terms they enter (from the trillions of pages in Google's index).

At that time, you have to rely on your page's title and meta description to get the searcher to click on your link and visit your site.

How does Google search ranking work?

When people want to get information, they type or say words related to what they are searching for. They are called keywords, and we will take a look at them in the content optimization section of this guide.

But search engine rankings are not about keywords only; They are also about the quality of information.

According to Google's own search quality rating, when it indexes the main content of each page, it checks factors:

Purpose of page

Expertise, rights and trust - not only from the content of the site and the page, but also the personal manufacturer of the content.

Quality and amount of material

Information about website information and

content creator

Website reputation and content creator


They go to its ranking algorithm and help in determining SEO ranking.

Based on the ratings guidelines given above, Google shows searchers the most relevant, high quality results they are looking for. Most relevant are shown first, the rest are shown on consecutive pages.

One of the goals of addressing SEO ranking factors is to let Google know that your pages are relevant to specific search queries, so people will click on the link and go to your site.

Let's be clear, however: Page 1 or 1 rank is never guaranteed, and SEO guidelines change all the time, search engine rankings change with them.

What is On-Page SEO and Off-Page SEO?

While talking about SEO ranking factors, you need to hear two words that are on-page SEO and Off-Page SEO.

On-Page SEO refers to the factors on your own website, which you can adapt to the underlying code and content.

Off-Page SEO refers to actions taken outside of your site to influence your site's trustworthiness and authority by creating inbound links and social signals.

Both types of top SEO ranking factors are included.

How to monitor search engine rankings

Before you can improve your SEO ranking, you have to know your starting point.

There are some ways to find it. First of all, you can search Google using terms you think your customers are using. Use a secret or private window in your browser, so the results from Google's personalization are not skewed. See where your content appears.

However, for install sites with hundreds of pages it is completely unpalatable, so you will need a tool to do this. For example, with SEMRush, you can type your domain into the search box, wait for the report to run, and see the top organic keywords that you are ranking in.
Or, use their keyword status tracking tool to track the keywords you are trying to rank.

1. A Safe and Accessible Website

Unexpectedly, one of our SEO ranking factors is to do with the correct URL. Specifically, this is a URL that Google's bots can easily access and crawl.

In other words, Google should be able to see the content of the page to go to the URL and understand about that page. To help the bots, you'll need:

A robots.txt file that tells Google where and how he can see your site's information

A sitemap, which lists all your pages. If you are running a WordPress site, you can set up a Sitemap through Yoast SEO. If not, you can use an online sitemap generator.

HTTPS is not a factor in determining whether a page should be indexed or not, but Google's own John Muller tweeted that this is a "light-weight ranking factor" and "HTTPS is very good for users. " We agree with OptinMonster. 🙌

If you have not yet enabled SSL protection on your website, then get it.

2. Page Speed ​​(with Mobile Page Speed)

10 most important google ranking factors in 2019

Page Speed ​​has been cited over the years as one of the main SEO ranking factors. Google wants to improve the experience of the users of the web, and it will definitely make web pages load faster.

Google announced a search engine algorithm update centered on mobile page speed that would begin affecting sites since July 2018. If your site does not load fast on mobile devices, it can be penalized.

Use Google's mobile testing tool to see how your site stacked.

And, if you are using WordPress, then see these tips for speeding the WordPress site from WPBeginner.

3. Mobile Friendship

While we are on the subject of mobile, mobile-friendly is another major SEO ranking factor. More people use mobile devices than the desktop to access the web, and one of the reasons for this is how Google's search results have changed.

Google's mobile-first index is now a reality, which means it is attracting its results from mobile-optimized sites, rather than sites compared to desktop computers. If your site is not mobile-optimized, you are at the least risk in the cold, SEO terms.

10 most important google ranking factors in 2019

Many of the SEO ranking factors that we will look at in this article will help you lay the foundation of a good search engine ranking, but you must also look after the user experience when people go to your site.

Things to see include:

Whether you have a responsive site that automatically resizes to fit the device

Whether you're using large fonts for easy readability on small screens

Accessibility and accessibility, in which the menu is easy to tap

Ensuring that the necessary material is not hidden by the interstate ads

To improve your mobile conversion rate, get more suggestions about mobile-friendly designs to improve Google Search Rankings in our guide.

4. Domain age, URL, and authorization.

Did you know that approximately 60% of sites with the top ten Google search rankings are three years old or older? Data from an Aarhus study of two million pages shows that very few sites under the age of one year receive that ranking. So if you have kept your site for a while, and have optimized it using the suggestions given in this article, then it is already an advantage.

10 most important google ranking factors in 2019

In some cases, the domain name matters. However, Google has penalized the exact-match domain (for those people where the target keyword URL is in), this penalty is usually for spam sites with thin content.

Other research suggests that due to the exact-match domains that are considered relevant, valuable and high-quality, the increase in ranking can be seen. However, if you already have an established website, you do not need to look for an exact-match domain for your business; Focus on a URL that reflects your business and instead optimize the cat for it!

When it comes to search engine ranking factors, the authorization matters. As you will see, that is usually a combination of great content (see the front) and off-page SEO signals such as inbound links and social shares.

Mozes has changed this to Page Authorization and Domain Authorization Score, both of which are ranked from 0 to 100, which tells you how likely a particular page or domain is to rank in search results.

You can check the Domain Authorization or Page Authorization with Open Site Explorer. Simply plug your URL into the onsite search box, and you will find a report showing the domain authority, page authority, installed links and new links.

We will see more on adding practices to improve SEO rankings in Tip # 8.

5. Customized content

We've talked a lot about the content of this guide for Google SEO ranking factors. That's because it is one of the most important search ranking factors (the user is with the experience, links and Rankbran, which we will get in awhile). Now let's dig down and see what optimization of content is really meant for SEO.

As we said in our keyword research guide, Google's search algorithm relies on keywords. These terms and phrases use searchers when they are looking for information. They are words and phrases that describe the subject of your site. Ideally, they will match

That's why using keywords in your content is very important.

To know about duplicate content, there is a negative SEO ranking factor. For SEO, fresh, original content is always best. And if you have such content, tell Google which one should be ranked as the most official using authentic URLs.

Understanding LSI Keywords and SEO Rankings

This is not about main keywords only; It is also important to include the conditions related to those key words that people are searching for. These are called LSI (latent meaning indexing) keywords. They provide Google a kind of online word association to help out in knowing that which results are to be shown.

For example, using the correct LSI keyword, Google will tell that when searchers type "mini", then your page is relevant to the car instead of a skirt, and vice versa.

Learn more about how to find and use LSI keywords. It is worth noting that as more people search by voice, content optimization involves adaptation for questions and natural language searches.

Here's an important point, however: Keyword stuffing is completely illegal because it will result in poor quality web pages and in fact will hurt your SEO ranking.

Understanding the search intent for content optimization

Intent of search is also important when optimizing content. This means what people are actually seeing when they type in search


For example, suppose you've identified "Florida Real Estate", as a keyword that you want to rank in. You might think that writing content is a good idea for people searching for real estate in Florida. But if people looking for that word are also looking to sell, your content will not meet their needs, and your page will not rank.

Sometimes, it is clear what people are watching. For example, if they use the term "comparison", then they are trying to make a decision about buying the product. And if they use the word "purchase", they want to make a purchase.

The keywords they use will change based on what they want:

Find a Special Website (Shipping)

Get answers to the question (informative)

Get information before making a purchase (inquiry)

Shop (Transactions)

Well-optimized business sites will include content for each of those search types. Learn more about the intent of keywords here.


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What is the length of material SEO ranking factor?

In a word, yes. Google wants content to be quality and its length is small. Sometimes it is not advisable to write length to stretch the length, if a subject is called in depth, then deepen it.

Research suggests that the content of more than 2000 words gets the top ten positions in Google search engine rankings.

Longer content attracts more links and shares, which are 2 other important ranking signs.

Including questions as titles, tags with the right

title (more about this in the next tip)

Ensuring that the answers are correct, are relevant, and are not too long

Targeting content on keywords that already have answer boxes

With lists or tables

Using Video to Improve SEO Rankings

According to Cisco, video content will represent 80% of online traffic by 2021.

Our own roundup of video marketing data shows that:

People are watching videos in all age groups

Some 79% people will see a video instead of reading a blog post

People are using the video to help make purchasing decisions (Remember those transaction related searches?)

Of course, start adding videos to your content strategy. The video provides a lot of indications, is shared and shared to increase your search ranking.

6. Technical SEO

We had previously said that getting the code right is an aspect of optimizing content for better search engine ranking. Here are some of the aspects that you should consider:

Use keyword phrases in page titles, where Google determines which content is relevant to what search. You will see the title of the page as the first line of the search result entry.

Use the header tag to show the content hierarchy. If your headline is formatted as h1, use h2 or h3 for subheads.

Create a meta description that captivates readers and includes your keyword phrase.

Keep meta descriptions brief and attractive - you have about 160 characters correct to explain to the searchers that this is the post they want.

Use keyword phrases in the main tag of the image to show how relevant the pictures are for the main content.

Google also has an image search, which is another way for people to find your content.

Use this schema markup to tell Google what type of content you are producing. This can display your content in rich card entries other than answer boxes.

7. User Experience (Rankbrain)

For some time now, Google is using artificial intelligence to make better web pages better. It calls that signal rankbrain. It contains other signals that affect your search engine ranking. Here are:

Clickthrough rate - percentage of people who click to visit your site after the entry in search results

Bounce rate, especially pogoting - the number of people who bounce again, which basically means that your site did not give them what they wanted.

Dwell time - how long they will stay on your site after you arrive.

If people land on your site, do not like it and bounce it, Google will feel that this is not relevant to their needs. If enough people do this, then it may be more difficult for your site to rank higher in search results.

On the contrary, if people click on your web page and stick to for a while, then it shows that Google is relevant to their search for your content.

So when you optimize the title, description, and content to get clicks and value to the other end, you can promote your search engine rankings.

8. Links

As we initially said, the web has been built on the link, so naturally, the links are an important SEO ranking signal. There are three types of links to think:

Inner link

Outbound link

Internal link

Google uses the inbound link to help you determine how relevant and relevant your content is.

The best case scenario is that where an official site contains a relevant link to your site in a relevant content of your content. Therefore, if the Content Marketing Institute includes a link to

your Content Marketing Resource, it will be deemed that a random person links to a low quality site.

Ideally, you want very few inbound links from low quality domains. You can find your inbound link using tools like SEMRush or you can use any keyword research tool shared in this guide earlier.

At the same time, you want to show that you are making quality content for your visitors and it is a good thing to connect with relevant, official sites in your area.

Finally, adding your own content can help to add pages for both Google and your visitors together, making each page more valuable.

If you have an official page and link to another page of your site, which helps visitors find another page and passes through some of that authorization. T

That will help promote search engine ranking of the second page.

9. Social signals

When people share your content on a social network, this is another sign that it is valuable. The study of cognitive SEO of 23 million shares found a definite link between social shares and search engine rankings.

10 most important google ranking factors in 2019

Google's official term is that social shares are not a direct ranking factor. Link to Twitter or Facebook is not counted as a link to other official websites.

Nevertheless, there is no denying that the highest ranking pages in Google search results usually

have a lot of shares - perhaps because the more that your content is shared, the more people will see it and the decision to link it Will do This means that getting more social shares helps in your search engine ranking, if only indirectly.

Not only do you need the presence of social media yourself, but you need to make it easy to share your content and increase those social signals. We have some great suggestions for guides to increase our email list with our guest blogging guide and social media.

10. Actual business information

This tip is especially important for businesses targeting local areas. The presence or absence of business information is one of the most important local SEO ranking factors.


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